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Art of Public Speaking:

PICK YOUR AUDIENCE

(Did he say "pick" my public speaking audiences?). Yes, I did say pick
your audiences.
An art in the art of public speaking is knowing when to talk and when
to say no.

Some of you may not have this luxury because you must do speaking as
part of your job, but those of you that do, will move up faster in the
speaking world, as a professional in the art of public speaking.

When you are a beginning public speaker it is important for you to
experience different types of audiences just FOR the experience. As
you climb the speaking ladder where the audiences are bigger, or more
important to your career, and the stakes are higher, you must learn to
just say no.

Most top speakers don't accept every request to speak even if they are
available, and the money is right. They pick their assignments to put
themselves in front of audiences whose profiles indicate the greatest
chance of success. This part of the art of public speaking, knowing
when and how to maximize your success.

If you are a highly technical speaker, you would not want to be
speaking to a widget sales group at their annual retreat. Conversely,
as a really fun retreat facilitator, you would not want to be speaking
to a group of radar technicians who are only interested in performance
data of the latest missile protection system.

Avoid accepting assignments where the audiences needs are clearly out
of sync with your abilities, likes and dislikes. Don't get me wrong. I
want you to keep pushing your limits, but if your audience needs more
than you can give --that's right -- you bombed. Although it will be a
lesson learned, do yourself and everyone else a favor. The art of
public speaking includes the lesson to learn to just say no.




Copyright 1998 - 2004

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